Lacoste
Teaming up with Nation & James, we helped develop the launch campaign for Lacoste’s new flagship UK store on 182 Regent Street, London.
We provided all the out-of-home motion graphics and 3D animation for their Oxford Circus Underground spots, as well as the in-store launch event sequences.
The idea of filling the entire Oxford Circus tube ribbons (one of the biggest in London’s Underground) with Lacoste tennis balls was something we and the team were keen to achieve.
So, we created a Lacoste tennis ball, developed sequences and used each one of the 32 screens as bins that we could fill – book ended with the campaign slogan sequences that featured “From the court to 182 Regent Street.”
Development
